Design Exercise Essay Example | Topics and Well Written Essays - 5000 words

Design Exercise - Essay Example This necessities the use of a public address system(PA). The PA system requires special design as they must be tailor made to meet the client's specifications and wants. It is therefore necessary to design the PA systems using an organized procedure such as the Pahl and Beitz method. The process involves the surveying of the customer's needs and wants, generating some demands and wishes from the client, developing of the solution using a function analysis matrix and finally developing the product using the information from the demands and the function analysis. After the development of the product, it is tested for its overall suitability particular in satisfying the customers wants and needs, if the product is found unsuitable or with some limits, it is necessary to redesign and reconfigure the product to ensure that it satisfy the customer needs and promotes usability engineering and ergonomic principles. The power supply: This is the system that supplies the public address unit with electrical power that is used to run the whole PA system. The most common types power supplied include the alternating current (AC) and the direct current (DC). Most PA system use direct current while most of the commercially available power is in form of AC supplied at 240 Volts or 110 volts. Rectifier unit or DC adapter This adapter is used for the conversion of AC power to DC power. Some of the PA systems incorporate this gadget inside the systems while others have the same system incorporated outside as a separate unit The amplifier unit The amplifier unit is used for amplification of the voice signal. The amplifier receives low power electrical signal and amplify the signals to high power and voltage which is fed to the loud speaker systems. Amplifier uses the transistors, MOSFET devices, field effects transistors (FET), CMOS and operational amplifiers circuit to provide gain to the input signal. The microphone unit The microphone unit is used for changing voice sound to an electrical signal that can be amplified by the amplifier. Upon receiving the sound signal, the crystal microphone vibrate generating a small electrical current that is fed to the amplifier The mixer The mixer is used for signal conditioning, this helps is controlling the voice produced by the amplifier unit. The mixer enhances the audibility of the sound

Free Definition Essay - The Meaning of Courage :: Expository Definition Essays

The Meaning of Courage In life there are many terms that are relative to individual cultures. That means that the definition is different depending on the culture's location and its persons believe. The definition for one such term, courage, as defined by both Daniel Webster and Funk & Wagnalls is "That quality of mind or spirit enabling one to meet danger or difficulties/ opposition with firmness/fearlessness." The words that make courage a relative term are danger and opposition. The definitions of those words are what determine if a person or an act is considered to be foolhardy, courageous, or cowardice. Those labels change from society to society because people possess varying ideas as to what is danger and opposition means. For example, there are many types of people who encounter danger regularly like police, firefighters, cultural tribes, religious groups, teachers, advocates, doctors and nurses, criminals, and everyday people. Contrasting the difference in the type of danger encountered by each group shows what makes courage different. The difference between the danger for the police and the danger for the criminals is that one is done without a valid reason. The danger for the criminals is created by themselves and therefore even though they encounter danger it is not courageous. It on the other hand is either foolhardy or cowardice. Actions like killing sprees or random slashing are considered foolhardy because the persons responsible are taking unnecessary risk. These actions can also be considered to be cowardice because the people responsible are generally either unwilling to face the consequences for their actions or unwilling to face the underlying reasons for their bursts of violence. In my mind and most other westernized cultured people minds, I am correct because criminal acts are not generally accepted nor rewarded in our society. However, in the eyes of a criminal his/her acts are courageous and are accepted and rewarded with some exceptions such as rape. When we look at actions of some cultural tribes we generally judge their actions towards certain opposition as foolhardy. Actions like hunting styles or tribal initiations are judged to foolhardy because they are things that we as western civilized people do not do. We judge others ways of doing things and we completely ignore the fact that they are customs that have existed for many years and they are necessary for each cultures' survival. Free Definition Essay - The Meaning of Courage :: Expository Definition Essays The Meaning of Courage In life there are many terms that are relative to individual cultures. That means that the definition is different depending on the culture's location and its persons believe. The definition for one such term, courage, as defined by both Daniel Webster and Funk & Wagnalls is "That quality of mind or spirit enabling one to meet danger or difficulties/ opposition with firmness/fearlessness." The words that make courage a relative term are danger and opposition. The definitions of those words are what determine if a person or an act is considered to be foolhardy, courageous, or cowardice. Those labels change from society to society because people possess varying ideas as to what is danger and opposition means. For example, there are many types of people who encounter danger regularly like police, firefighters, cultural tribes, religious groups, teachers, advocates, doctors and nurses, criminals, and everyday people. Contrasting the difference in the type of danger encountered by each group shows what makes courage different. The difference between the danger for the police and the danger for the criminals is that one is done without a valid reason. The danger for the criminals is created by themselves and therefore even though they encounter danger it is not courageous. It on the other hand is either foolhardy or cowardice. Actions like killing sprees or random slashing are considered foolhardy because the persons responsible are taking unnecessary risk. These actions can also be considered to be cowardice because the people responsible are generally either unwilling to face the consequences for their actions or unwilling to face the underlying reasons for their bursts of violence. In my mind and most other westernized cultured people minds, I am correct because criminal acts are not generally accepted nor rewarded in our society. However, in the eyes of a criminal his/her acts are courageous and are accepted and rewarded with some exceptions such as rape. When we look at actions of some cultural tribes we generally judge their actions towards certain opposition as foolhardy. Actions like hunting styles or tribal initiations are judged to foolhardy because they are things that we as western civilized people do not do. We judge others ways of doing things and we completely ignore the fact that they are customs that have existed for many years and they are necessary for each cultures' survival.

Reactivity of Mg and Ca Essay

Introduction The aim of this practical is to observe the difference in the reactivity between Mg and Ca when hot and cold water is added. Hypothesis We think they will react in some kind of form. Variables The independent variable was the temperature of the water and also the quantity of metal use in the experiment and the dependent variable was the reaction. Equipment * Mg (s) * Ca (s) * Phenolphthalein * Beaker * Cold and hot water * Sandpaper * Test tubes with rack Procedure 1. The Magnesium was cleaned with sandpaper. 2. Two pieces of magnesium was put into two test tubes and two pieces of calcium was put into two test tubes. 3. Cold water was added into two test tubes one with calcium one with magnesium. 4. Two droplets of phenolphalein were added in each of the test tubes filled with cold water to observe the change in ph. 5. Water was heated over a Benson burner and poured into the two test tubes without water while observing the reactions. 6. Two droplets of phenolphalein were added in each of the test tubes filled with cold water to observe the change in ph. Observation Relative reactivity of Cold water Hot water Mg There was a minimum reaction. Fig. 1 There is a bigger reaction than with the cold water. Fig. 2 Ca The temperature of the water increases right away. Before we dropped the phenolphthalein the solution was white, fig.3, but after adding the phenolphthalein it turned pink, fig.4, which means that the reaction is basic. The temperature stayed the same but because the water was hot the reaction was more explosive and quicker. Before the phenolphthalein the solution was white, fig.3, and after dropping the phenolphthalein it turned pink, fig.4, which means that is a basic solution. Results Are your results in accordance with what you have learned about reactivity? Yes because calcium has more orbits the atom has the less energy it needs to give away electrons. In this case the atom that has more orbits is the calcium that is why it reacts more than the magnesium because calcium needs less energy to give electrons away. And the magnesium didn’t react much because it needs more energy that the one that we gave it. Write the balanced equation for the reaction between Mg and H2O: Mg (s) + H2O (l) MgO (s) + H2 (g) Uncertainties Other element might have been present. The hot water might have been heated more. Conclusion We learned that both magnesium and calcium is basic solutions because of the pink tint to the color. We also learned that calcium reacted faster than magnesium.

Life Experiences And Formative Learning - 2483 Words

Life experiences and formative learning is the cornerstone in developing the personal framework that drives our internal fire to reach for the stars. The structure of our family, formative time with teachers, and friendships early in our life begin to mold how we think of the world. â€Å"This formative learning occurs in childhood both through socialization (informal or tacit learning of norms from parents, friends, and mentors that allows us to fit into society) and through our schooling† (Mezirow, 1991, p.1). During the first year of coursework in the doctoral program at Concordia University, the impact of actively engaging with the curriculum, I found looking within my own set of values the key to transforming into a school leader and resolute individual. Richards (2011) details out a common thread among good teaching and interpreting experiences, â€Å"Who we are as educators shapes the tenor of our classes and impacts how and what students learn† (p. 784). T his is the mantra of Concordia professors during phase one of the doctoral program. Ethics are the principles, values, and beliefs that define what is right and wrong behavior. Leadership is the process of influencing others to achieve goals. Over this year, I formed a solid Ethos of leadership principles I use to address different situations and influence people who I come into contact with on a regular basis. My parents were very young, so it seemed I was growing up with them, which was unusual in the 1960s. BothShow MoreRelatedImportance Of Formative Assessment1119 Words   |  5 Pages 3.1 Discussion To understand better the achievements of this research we find it important to refresh our mind with what we know about formative assessment and summative assessment. Gipps (1994) defines formative assessment as the assessment that â€Å"boosts the use of assessing feedback to advance teaching and learning while encouraging â€Å"curriculum planning.† As for summative assessment, Earl, L. (2004), defines it as the assessment which â€Å"is frequently used to give grades and marks to learnersRead MoreAssessment as a Process of Making Judgements of Learners Knowledge, Skills and Competence Against Set Criteria661 Words   |  3 Pagesthe breadth and depth of learning†. Assessments are used in all areas and domain of everyday life, whether formal or informal, ranging from taking a written or practical driving test to claims for income support or acquiring life insurance on-line. Assessment is used to make a specific educational decision and is the process of evaluating the extent to which participants in education have developed their knowledge, understanding and skills. Assessment, both formative and summative, plays a significantRead MoreSoftware to Support Assessments Essay1225 Words   |  5 Pagestranspired as an aid within the educational sector. Technology has now become the teaching and learning dynamic of the twenty-first century and it will begin to broaden beyond this point. Technology has given the educational sector tools that will assist in teaching and learning, but through software that is able is support assessment in the classroom. This proposal will present the difference between formative and summative assessments giving an understanding on how technology can be used to facilitateRead MoreScotland Re Evaluated Assessment Strategies Essay967 Words   |  4 Pagesfor learning (Aifl) initiative implemented in 2002 which aimed to improve ch ildren’s life chances through a more coherent system (Gov.scot, 2005). The revised system, A Framework for Assessment (BtC5), incorporates principles of Curriculum for Excellence (CFE) and the values of Aifl, which collectively aim to support pupil progression. Furthermore, they aim to build confident individuals and successful learners (Educationscotland.gov.uk, 2008) who are active participants in their own learning andRead MoreThe Planning Process Used For The Backward Design1324 Words   |  6 Pagesalignment that proposes a complete alignment of; the learning outcomes, the assessment tasks, and the teaching and learning experiences (Readman Allen, 2013, p. 15). UbD and constructive alignment are both grounded in the belief that learners construct their own understandings and knowledge of the outcomes, and show their learning through application. The central focus during the development of Stage 1 was to determine the desired learning outcomes for the unit. The mentor teacher advised theRead MoreTraining Evaluation : Light Of Gagne s Model And Return On Investment816 Words   |  4 Pageschanges in an economy, or an individual’s life. Armed with this knowledge, the average individual craves education, and is willing to invest time, energy, and money in attaining one. Societies have created formalized educational systems to fulfill the educational needs of citizens. In today’s society, education is a competitive business; therefore, training programs are often evaluated in order to ensure that they are productive, relevant and efficient. Formative and summative assessment methods are usuallyRead MoreReview a Range of Different Assessment Methods Available and Explain the Ones You Would Use for Your Subject Area. Evaluate the Use of Assessment Methods in Different Contexts, Including Reference to Initial Assessme nt.809 Words   |  4 Pages(Brown amp; Smith 1997). All my learners undergo various forms of assessment including formative and summative. According to the New2Teaching organisation There are several reasons why teachers assess pupils progress. Some of these reasons include: * to find out about the  pupils as individuals * to find out how  pupils learn * to monitor and provide evidence of the progress  pupils make in their learning * to enable constructive guidance about how  pupils can improve * to informRead MoreAssessment for Learning Approach: An Analysis1583 Words   |  6 Pageswhether or not an assessment for learning (AfL) approach directly challenges more traditional forms of learner identity and practice. We will touch upon key assessment theory insights and recent assessment changes as they manifest themselves in the Irish Education System of assessment at the second level. As we will see in this essay, Surely, the school curriculum is in many ways akin to a well-stocked took kit. It has a number of different types of tools, tests and formative assessments combined. OnlyRead MoreDifferent Types Of Assessment Now1087 Words   |  5 PagesDIAGNOSTIC, FORMATIVE AND SUMMATIVE: In an educational setting, diagnostic assessment is a type of assessment which examines what a student knows and can do prior to a learning program being implemented. Formative assessment might be a teacher or peer, providing feedback on a student s work and would not necessarily be used f or grading purposes. Summative assessment is generally carried out at the end of a course or project and evaluative. OBJECTIVE AND SUBJECTIVE: Assessment (either formative or summative)Read MoreChanges in Algerian Foreign Policy Under Bouteflikas Leadership1237 Words   |  5 Pagescoerced adaptation to a changing environment? Did Bouteflika learn from his past diplomatic experience? Or, did he benefit from any learning processes while he was away from office? It appears to be logical to admit that the conduct of Bouteflika’s foreign policy cannot be explained without reference to his formative years and political socialisation, his personal beliefs and goals as well as his past experience, and the evolving national and international circumstances in which he reigned. Taken together

Welfare Policy - 845 Words

Description According to the US Census Bureau, about 274,000 people, or 10 percent of the population in Chicago, Illinois are living in deep poverty (Emmanuel, 2015). Despite its high poverty rates, welfare in Chicago has always been small by any measure. At its peak in the 1990s, only 5 million families received assistance, averaging less than $400 a family (Piven, 2002). Frances Fox Piven believes that â€Å"changes in welfare were related to shifts that were occurring in a range of American social policies† (Piven, 2002). In July 1996, current welfare policies were replaced with Temporary Assistance to Needy Families (TANF) which provided block grants to the states for cash assistance (Piven, 2002). The goal of this policy was to â€Å"end†¦show more content†¦McDonald believes that this is due to the spatial concentration of urban poverty, and is a serious social problem. He discusses the reasons to believe that it’s worse to have the population in povert y concentrated in a few locations rather than in a general, dispersed pattern. He states that the economic and social environments of high-poverty areas are harmful to the residents. The social environment consists of ghetto culture, lack of role models, underfunded schools, and several more issues. The second reason he suggests is that high-poverty areas lead to decline as middle-class residents move elsewhere, which harms the neighborhood and the central city. The final reason he states is that the quality of life for residents of poor neighborhoods is dreadful (McDonald, 2003). The possible causes for the concentration of urban poverty, rather than a dispersed concentration, are cited as the metropolitan-level economic changes, deindustrialization, employment deconcentration and occupational changes that result in fewer middle-income jobs; changes in spatial patterns of persons on different races and incomes – i.e. the economic segregation represented by flight of the Blac k middle class from the inner city; and the level of racial segregation in housing (McDonald, 2003). Massey and Denton label the argument of racial segregation in housing being a cause of the urban poverty concentration as weak because racial segregation had actuallyShow MoreRelatedThe Welfare Policies And Welfare Programs1232 Words   |  5 Pagesdeciding who is eligible for welfare and for what amount of time, though federal funds can only be provided for five years of benefits over the lifetime of the recipient. Women currently have very few options when it comes to working and caring for their children. The next section of this paper will discuss the welfare policies aimed at alleviating the struggle of women to care provide for themselves and their children. Welfare Programs and Eligibility There are several welfare programs that are availableRead MoreWelfare Reform : Social Welfare Policy1257 Words   |  6 Pages Social Welfare Policy Social Welfare Policy Analysis Eric Dean University of Arkansas Introduction Several states have recently begun to enact legislation that requires welfare recipients to submit to drug tests before they are eligible to receive any public assistance. The purpose of mandatory drug testing is to prevent the potential abuse of taxpayer money, help individuals with drug problems, and ensure that public money is not subsidizing drug habits (Wincup, 2014). WhileRead MoreWelfare Policy And The American Government1162 Words   |  5 Pages Welfare Policy Lana Eliot Sociology 320 Professor Mentor March 26, 2016 When a person first hears the word welfare, they think of free money, food and lazy people. This is such a stereotyped opinion of all that the welfare system is and what it does for millions of individuals and families in the United States. To socially define welfare one could view it as a: social effort designed to promote the basic physical and material well-being of people in need† (dictionary.com). BecauseRead MoreSocial Policy, Social Welfare, and the Welfare State11346 Words   |  46 Pages1 Social policy, social welfare, and the welfare state John Baldock    Contents ââ€"   ââ€"   ââ€"   Introduction Learning outcomes Social policy Deï ¬ ning social policy in terms of types of expenditure Analysing social policy Social policy as intentions and objectives Redistribution The management of risk Social inclusion Social policy as administrative and ï ¬ nancial arrangements Social policy as social administration Social policy as public ï ¬ nance Social policy as outcomes Social welfare The welfare state Deï ¬ ningRead MoreSocial Policies And Welfare And Social Issues1621 Words   |  7 PagesSocial policies are public policies of which the government uses for welfare and social issues. Welfare, according to American Politics Today, is the financial or other assistance provided to individuals by the government, usually based on need (Bianco 448). These welfare programs play a role in citizen s lives, especially those of low income. However, in some instances, they are there to help the wealthy as well, such as bailouts of the financial sector. As the textbook reads , the persistenceRead MoreSocial Work And Social Welfare Policy2501 Words   |  11 Pagesof the culture of poverty, and oppression. All of these factors contribute to the rise of inequality in the United States and have significant implications for the field of social work and social welfare policy. We will discuss in-depth and investigate how these factors can influence social welfare policy and how social workers can effectively provide services for their client base. Jonathan Kozol revealed to the masses the atrocities of the United States public education system in his novel â€Å"SavageRead MoreSocial Policy and Welfare System Essays2047 Words   |  9 PagesSOCIAL POLICY Social Policy and the Welfare System Leigh-Ann Hancock Kaplan University HN300-01 Human Services and Social Policy Professor Lorena Lashway May 1, 2012 Social Policy and the Welfare System Over one hundred years ago poverty-stricken Americans’ means of assistance was met through families, local communities, and charities, typically religious. Following industrialization in the 1870s, the nation’s adult workforce was flooded by employers who were dependent on a continuing flowRead MoreWelfare Policy During The Great Depression1439 Words   |  6 PagesWelfare Policy has helped an abundance of people in America. Sometimes, unforeseen events occur and assistance is needed. Because of these troubling circumstances, the need for institution and development of welfare programs came about. The American Welfare Policy has good intent; it has helped millions of people through its time. Although, there are many that believe our Welfare Policy is in great need of reform and the abuse of the system must come to an end. Welfare policy made its formal debutRead MoreThe Social Welfare Policy And Social Programs Essay1674 Words   |  7 PagesAbstract In this paper we look at the different aspects of the Social Welfare program, TANF (Temporary Assistance to Needy Families). TANF is the final variation today of the many cash assistance programs that are available to children and families. In this paper we also focus on who is eligible for TANF and where the funds are going to. With a review of the literature it is shown that living off cash assistance is not easy and how it affects the participant’s life. There is also a look at unintendedRead MoreKey Findings of Amy Burns Research on Welfare Policy1560 Words   |  6 Pages 1. Terms of Reference On the 10th of November 2013, Helen Williamson, Senior Lecturer, requested Amy Burns HND Business Student, to research one current government policy on welfare and prepare a report of the findings. The result of this research and the report were to be presented by the 3rd December 2013. 2. Key Findings 2.1. In October 2013, the Government introduced Universal credit to replace the current benefits system so that it is harder for people to commit benefit fraud and harder

The Problem Of Hiv / Aids - 1871 Words

When we started this project, we wanted to see how much the average high school student knew about HIV/AIDS- ourselves having minimal knowledge of the disease. In order to do so, we created a quiz and charted the results. After reviewing the results of the quiz, we realized that this ISP is giving us the platform to inform and enlighten ourselves and others of this serious global phenomenon. The quiz consisted of basic questions regarding HIV/AIDS and the ratio of correct to incorrect answers was mostly even with a few irregularities (see Chart One and Two). This project will correct the incorrect and help raise awareness of the disease that is sweeping the nation. The questions we included are: 1. HIV fights the: Immune System ↠ correct answer Nervous System Digestive System Urinary Tract 2. HIV mostly affects people in: Sub Saharan Africa↠ correct answer North America Eastern Europe Asia 3. HIV mostly affects: Men↠ correct answer Women Children Other 4. Which of the following is true? HIV is incurable↠ correct answer HIV is most prevalent in North America HIV cannot be treated 5. HIV has killed more than 25 million people. True↠ correct answer False 6. The numbers of people living with HIV have _____ between 1990 and 2011. Quadrupled↠ correct answer Doubled Halved Remained constant 7. The global total of adults and children living with HIV is: 34 million↠ correct answer 15 million 50 million 900 thousand 8. One way of contracting HIV is: Sexual transmission↠Show MoreRelatedThe Problem Of Hiv / Aids1093 Words   |  5 PagesHIV/AIDS Background/Intro: Public Health costs us, as tax payers, a lot of money. Without public health initiatives, diseases such as small pox would still be with us, and other diseases, such as antibiotic- resistant staphylococcus would get out of control and cause sickness and death throughout the country. As taxpayers we rely on our government to ensure that we get â€Å"good value† for our money. In Australia our health is very good compared to may nation of the world and most citizens’ have comeRead MoreThe Hiv / Aids Social Problem863 Words   |  4 Pagesanalyze the HIV/AIDS social problem. The conflict theory is simply a theoretical approach that views social problems based on conflicts between two or more groups. In addition, society is divided by social classes which are confrontational, competitive and attempt to exploit one another to gain social status and power. This division can be related to racial and ethnic inequalities, which is often created by prejudice and bias. When we directly evaluate this theory as it relates to HIV and AIDS, it aidsRead MoreThe Health Problem Of Hiv / Aids2353 Words   |  10 Pages Health problem is a pathological state, in which a physical condition caused by the disease. To make the person free from the diseases is the main goal of the Health promotion program. Now I am interested to discuss about on epidemiological case i.e. HIV/AIDS, which is more common in world wide. And more dangerous which spoils the person’s life knowingly or unknowingly and I want to create awareness regarding this disease mainly in rural areas and use importantRead MoreProblem And Extent Of Hiv / Aids1539 Words   |  7 PagesProblem and Extent of HIV/AIDS Impact in China From the narrative, Dazou merely represents one of the thousands of people who have contracted HIV through paid plasma plasma donation and unhygienic blood banks. The National Health and Family Planning Commission of the People’s Republic of China reports 501,000 reported cases of people living with HIV/AIDS. Although the pervasiveness of HIV may be low compared to China’s 1.3 billion population, certain communities have HIV prevalence rates as highRead MoreHiv / Aids And Young People : The Problem And The Solution1081 Words   |  5 PagesHIV/AIDS and Young People: The Problem and the Solution According to the Foundation for AIDS Research, â€Å"Among the 1.1 million Americans living with HIV/AIDS, twenty-five percent of them are between the ages of 13 and 24† (The Foundation for AIDS Research [amfAR], 2015). In other words, HIV/AIDS (Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome) is very common among teenagers and young adults. People in this age group are infected with HIV every day. As a result, Healthy People 2020Read MoreThe Problem of HIV-AIDS in the Black Continent538 Words   |  2 Pages2011. Its not hard to realize why aids is a mass production on this continent. The sub-Saharan region of Africa is the most heavily affected area with AIDS and HIV than any other region in the world. According to advert.org 22.9 million people are living with HIV in this region. This statistic is two thirds of the worlds total. In 2010 around 1.2 people died of AIDS. Doing research about this topic gave startelling news theres was a battle on who discover ed HIV and AIDS. Between the years of 1983, 1984Read MoreHiv / Aids : A Growing Problem Among American Indians And Alaska1731 Words   |  7 Pages Introduction In the United States, HIV is spread mostly through anal vaginal sex or by sharing drug-use needles/equipments with an affected person. The risk factors are indistinguishable for everyone; some racial/ethnic groups are more affected than others, given their percentage of the populace. HIV/AIDs are a growing problem among American Indians and Alaska Natives (CDC). Some groups have higher rates of HIV in their communities, hence the rising of the new infections with each sexual or drugRead MoreHIV and Aids are something that have been a major problem in a large part of the world for many1400 Words   |  6 PagesHIV and Aids are something that have been a major problem in a large part of the world for many years. These viruses have destroyed many families and have taken many people’s lives. There are many different ways for a person to receive the virus. As of today, there is still no cure for these horrible diseases. Until scientists and doctors are able to find a medicine that can cure them, many people will continue to be affected by these diseases. This research paper will break down each virusRead MoreWhat are the main causes of high unemployment in Zimbabwe? How serious a problem is it? Will land resettlement and HIV-AIDS ease or worsen the situation? Give reasons.1516 Words   |  7 Pagesjob seekers. Seriousness of the problem: The issue of unemployment in Zimbabwe has reached such alarming levels which have brought discontent among the citizens of the country. This has been evidenced by the massive increases in the crime rates and other issues which include prostitution. This whole lot is as a result of a number of job seekers who are on the market failing to secure anything. Effects of Land Resettlement and HIV-AIDS on unemployment HIV and AIDS has been much talked about andRead MoreA Research Study On Palliative Care1663 Words   |  7 PagesPreviously, HIV was considered a disease associated with young persons. However, in present day, it is recognized as the disease that affects people of all ages. Individual aged 50 and older has many of the same HIV risk factors as a younger individual. There is an increase in the number of patients aged 50 and over who are living with HIV. This increase in the population is due to the increase in life expectancy of people with HIV and new cases in older people. To manage this increasing population

Global and Indian Fashion Houses Free Essays

string(910) " focus on even the smallest of details \?High focus on IPR \?No attempts at production of cheap goods \?Use of latest, state-of-the-art technology Service: \?Lets customers customize their orders \?Delivers to the doorstep Marketing: \?Publicity through word-of-mouth and PR through mass media, never uses television \? Associates brand with famous personalities \?Throws flamboyant parties to attract media attention Distribution: Limited Distribution \?Distribution channels entirely company owned, with products sold only in company owned boutiques or reputed department stores \? Maintains brand image and value through company owned channel \? Company places boutiques in prime locations, also helping in publicity Star Designer Strategy: Marc Jacobs – Face of Louis Vuitton \? Updated and refreshed the company’s image as a luggage maker to one of the most fashionable ready-to-wear and accessories\." Global Fashion Giants: Gucci and Louis Vuitton In order to understand the key success factors required for any fashion powerhouse to succeed in the global scenario, we decided to look at two of the world’s largest fashion conglomerates – Gucci and Louis Vuitton. We looked at the evolution of these companies and also at the different strategies these companies have employed over time to achieve the position in the world fashion market they have today. This analysis helped us in figuring out the feasibility of a similar fashion powerhouse emerging from a country like India. We will write a custom essay sample on Global and Indian Fashion Houses or any similar topic only for you Order Now The complete listing of our findings from these 2 companies from the cases we analyzed is given in Exhibit 1. Shanghai Tang – the Chinese lifestyle brand After looking at the cases of the 2 global giants, we figured that the context and market in which these companies have operated are completely different from what the same would be for a company emerging from India. In order to understand the aspects of establishing a fashion powerhouse in an Indian context, we took a look at Shanghai Tang, the leading Chinese lifestyle brand. Similar to India, the Chinese market also has a niche segment in the global fashion market, and hence the learning from this company helped us better understand the issues, challenges, key success factors, etc. , for a fashion powerhouse emerging from India. Our findings from analysis of the Shanghai Tang company are given in Exhibit 2. Names in Indian Fashion Although the Indian fashion industry is projected to grow at a high rate of close to 10%, the industry is still largely fragmented with no major fashion powerhouse that provides holistic fashion solutions to its customers. There is still no single fashion house to compete with companies like Gucci or Louis Vuitton. Though there are a lot of individual designers with famous international icons in their list of clientele, none of them seem to have the potential to emerge as a global fashion powerhouse in the near future. An important noticeable trend in Indian fashion houses so far is that most of them are limited to clothes, whereas in order to emerge as a global fashion powerhouse, one needs to have a wide range of fashion goods and brands in their portfolio. In this sense, only JJ Valaya’s â€Å"House of Valaya† omes close to being called an Indian fashion powerhouse, with four brands in their portfolio offering haute couture, footwear, cuisine, furniture, tapestries, stunning fabrics and home furnishings. Some of the leading names in fashion in India today are JJ Valaya, Ritu Kumar, Ritu Beri, Rohit Bal, Manish Malhotra, Manish Arora, Rina Dhaka, Tarun Tahiliani, Abu Jani and Sandeep Kh osla and Wendell Rodricks. A brief account of these names and list of notable clientele is given in Exhibit 3. ? Exhibit 1: Global Fashion Giants: Gucci and Louis Vuitton Case Study: Rise of Gucci Gucci or House of Gucci has a rich history. Founded way back in 1923 as a family run leather saddler shop, this company’s reputation soared high right from the start because of its high quality products. After 15 years, they established their first retail outlet in Rome outside Florence. From the modest beginnings of a small family owned shop, Gucci has come a long way to become a leading name in fashion today, with over 400 stores around the world in different countries. There are also several high-end department stores that house Gucci in their shelves today. Portfolio: Premium leather products such as wallets, bags, car upholstery, clothing and also other fashion items like jewelry, watches, eyewear, ties, perfume, etc. Winning strategy: In the early 1990s, Tom Ford, the CEO of Gucci then put a strategy in place that completely turned the company around and propelled it to the global market, making it the notable fashion label it is today. Elements of the employed strategy are briefly mentioned below: Pricing: Positioning themselves in the right segment ?Lowered prices of all items at an average rate of 30%, bringing their products closer to Prada and Louis Vuitton ? Lowering prices changed Gucci’s image as a more customer oriented company Brand makeover: Coming up with the â€Å"right† product mix ?Shifted focus of products from classic to fashion, thereby changing customer’s perception towards a more glamorous edge ? Completely got rid of low-end products and maintained standard portfolio across the globe Marketing: Changing the theme of advertising ?Greatly increased expenditure on advertising and also changed focus from product to brand ? Associated product with several international personalities, thereby gaining attention from the press Distribution: full-fledged integration ?Forward Integration: Greater control of the distribution process oRemoved distribution channel and setup Directly Operating Stores (DOS) in prime areas oTook over all franchisees in North America ?Backward Integration: Greater control over sourcing oTook over Di Modolo design studio and production facilities ? Acquisitions: More products/brands oBranching out to a multi brand group oAcquired Yves Saint Laurent, Sergio Rossi, YSL Beaute and Boucheron Star Designer Strategy: ?Tom Ford made an iconic symbol for Gucci Case Study: Louis Vuitton Louis Vuitton is one of the oldest French fashion houses. Established in 1854 by Louis Vuitton as a company making flat-bottom trunks with trianon canvas, LV has come a long way to build the iconic brand of Louis Vuitton that holds a huge share in the world fashion market today. Portfolio: Luggage bags, purses, wallets, jewelry, watches, footwear Winning Strategy: The Louis Vuitton strategy has more or less remained the same over the ages, with even their portfolio remaining quite similar since the days of its inception. Let us now look at the different elements of LV’s strategy that ave helped it become the global fashion powerhouse and international influencer of fashion that it is today. Pricing: Communicating high value through high price ?Pricing products very high ?Never offering any price cuts or discount sales Brand makeover: 29th most valuable brand in the world ?Showcasing at famous exhibitions ?Marketing campaigns with celebrities Product: Quality, Quality and Quali ty! ?Remarkable focus on even the smallest of details ?High focus on IPR ?No attempts at production of cheap goods ?Use of latest, state-of-the-art technology Service: ?Lets customers customize their orders ?Delivers to the doorstep Marketing: ?Publicity through word-of-mouth and PR through mass media, never uses television ? Associates brand with famous personalities ?Throws flamboyant parties to attract media attention Distribution: Limited Distribution ?Distribution channels entirely company owned, with products sold only in company owned boutiques or reputed department stores ? Maintains brand image and value through company owned channel ? Company places boutiques in prime locations, also helping in publicity Star Designer Strategy: Marc Jacobs – Face of Louis Vuitton ? Updated and refreshed the company’s image as a luggage maker to one of the most fashionable ready-to-wear and accessories. ?Recreated a brand targeted to younger customers with trendy and fashion-forward look. Exhibit 2: Learning from Shanghai Tang Background: Shanghai Tang is a leading Chinese lifestyle brand. The company was established by David Tang whose main objective was to revive the Chinese traditional fashion and introduce it to the national market, and later go on to become global. Shanghai Tang had a great advantage in the form of backing by a leading Swiss luxury fashion conglomerate – Compagnie Financiere Richemont SA. Since this conglomerate had several famous luxury fashion brands in its portfolio, it helped Shanghai Tang a lot in terms of best practices sharing. Problems faced: ?Went straight into the American/European market without gaining a foothold in the Chinese market, which saw their brand facing huge failure abroad ? Did not fare well in foreign community as brand was mostly traditional Chinese merchandize ? No proper standing in European and American markets High price not justified in the Chinese market due to lack of standing in foreign markets New Strategy: Conquer your home before going out ?Main strategy – Capture local market before going global ? Main goal – be the ambassador of the modern Chinese styles ? Main motive – Reintroduce traditional Chinese aesthetics to the new consumer audience Relevance to Indian f ashion scenario: ?Presence of a niche market for Indian fashion in global markets, similar to Chinese fashion ? Similar, much localized flavor which must be paid attention to while designing an international fashion brand Exhibit 3: An account of the Indian fashion houses JJ Valaya Often referred to as the ‘Monarch of Indian Fashion’, Valaya’s house of fashion is possible the only Indian fashion house that comes close to being called a fashion powerhouse. His collection of hand embroideries and exquisite bridal trousseau are a rage in the fashion world globally. His label that was established almost three decades earlier still has strong grip of the market and excels in wedding attires and evening wears, for both men and women. Career and success: JJ Valaya was the first designer to host a solo fashion show in India. He was also the first Indian designer to showcase his collection along with prominent International Designer Todd Oldham. Hand in hand with brother, TJ Singh’s entrepreneurial abilities, he launched his brand â€Å"JJ Valaya† in 1991. His brand consisted of Couture line of attire, which gained great accolades from the fashion fraternity. This was followed by â€Å"Valaya Home† in 1996 and a pret label â€Å"Studio Valaya† in 1999. In September 2006, House of Valaya entered into a licensing agreement with Genesis Color Private Ltd to design and manufacture its diffusion label â€Å"Valaya Quantum†. Valaya’s novelty and his brother’s entrepreneurial capabilities have made the House of Valaya a pioneer in the Indian fashion Industry. He is a founder member on the Board of Governors of the Fashion Design Council of India (FDCI) and the Official Brand Ambassador for Swarovski, India. Brand and Clientele: House of Valaya is one of India’s most respected fashion houses. It not only caters to fashion lovers, but also provides a whole lot of luxury products, such as furniture, tapestries, stunning fabrics and home furnishings, haute couture and footwear, apart from cuisine. JJ Valaya has several successful solo fashion shows in his kitty, including the ones in New York, London, Paris, Dubai, Singapore, Hong Kong and Johannesburg as well as in most major Indian cities. He also made an entry into Bollywood, with the film Yaadein. Ritu Kumar An icon of the Indian Fashion industry and a frontrunner in establishing a position for India in the global forum, Ritu Kumar’s contribution has been impeccable to the fashion fraternity, both nationally and internationally. With almost five decades of work for display, the designer excels in both traditional and western outfits, though ethnic attires are her specialty. She was the first women to bring the boutique culture to India, under the name â€Å"Ritu†. Career and success: Starting at a smaller scale, Ritu Kumar has diversified her works of art globally. Though she excels in contemporary and classic style, she has also evolved indo-western fusion to attract the gamut of European buyers. Some of her global achievements include the wardrobes for Miss India, for participation in the International beauty pageants like Miss Universe, Miss World Miss Asia Pacific, respectively. Brand and Clientele: The brand â€Å"Ritu† has acquired great accolades internationally. The designer has not only restrained her work to the fashion industry, but has also dived into the other sectors that offer luxury to the people. The brand also launched a fragrance by the name â€Å"the tree of life†. In April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. She has twelve outlets in India, which offer a range of products from the conventional to the contemporary. Ritu Beri Ritu Beri is one of the top Indian fashion designers who have been continuously serving Indian fashion industry with her feminine and funky designer apparels. Career and success: Fashion designer Ritu Beri has made a consistent progress in her life. She started off by designing clothes for friends and relatives. Later on in 1990 she made her first move towards establishing her own fashion studio ‘Lavanya’ from where she designed her maiden collection, a couple of which were instantly sold. Influenced by India’s rich cultural heritage she has come up with the most splendid designs. She has also been given the challenge of designing for Indian counterpart in the curtain Raiser ceremony of Olympics at Atlanta. Apart from being a fabulous and top fashion designer she is a very good human being. She has got the heart of gold. She is highly compassionate for animals for which she has also started a project called ‘Caring means sharing’. The funds raised through this collection would go for animal care. This collection would exhibit a wide array of products. This charming woman has the fire to make a difference in the fashion world. Brand and Clientele: She started participating in International Fashion shows under the brand name of Ritu Beri since 1998. Her notable international clients are former US President Bill Clinton, Prince Charles, Moulin Rouge, Nicole Kidman, Hollywood actress Andy McDowell, Supermodel Laetitia Casta, famous Parisian Socialite Mrs. Lagerdere, Langes Swarovski The Swarovski family, Elizabeth Jagger and Jerry Hall. Her notable Indian clients are Madhuri Dixit, Rani Mukherji, Preity Zinta, Parmeshwar Godrej Shobha De. Manish Malhotra Fashion designer Manish Malhotra, a passionate fashion savvy has made his special position in the Indian film Industry. He has beautified the Indian film star celebrities with his impeccable designer outfits. Indian designer Manish Malhotra entered into the Bollywood parlance by designing wardrobe for Juhi Chawla. In the list of top young celebrity fashion designers, he is the most shining star who has been successful in earning both name and fame. Career and success: Manish Malhotra is truly a master of fashion and has achieved a tremendous appreciation. His work has been honored with various awards like Filmfare Award, Showtime Opinion Poll Award, Siemens’ Viewer’s Choice Award, Bollywood Award and the Lux-Zee Cine Award. He is continuously delivering quality work for fashion boutique ‘Reverie’ with which he is associated since 1998. This budding star of yesterday has truly become the pride of Bollywood. Brand and Clientele: Manish has designed costumes for almost all top actresses from sensuous Sridevi, Urmila Matondkar, Shilpa Shetty, and Manisha Koirala to elegant and graceful Aishwarya Rai, Rani Mukherjee and Preity Zinta. Manish has made an incredible contribution to various Blockbuster light comedy films like Rangeela to romantic movies like Dil To Pagal Hai, Kaho Na Pyar Hai and Dilwale Dulhaniya Le Jayenge. The highlights of Manish’s career also include designs for Michael Jackson and British super model Naomi Campbell. The high-profile couture store ‘Reverie – Manish Malhotra’ launched by him in 1998 was set up in association with industrialists Yash and Avati Birla which further received a tremendous response and the cream of Mumbai high society and rich non-resident Indians become his clients. Tarun Tahiliani Tarun Tahiliani is a Bollywood celebrity costume designer who is extremely inspired by ethnic styles. Tarun Tahiliani started off as a fashion retailer by establishing his own fashion boutique in Mumbai and later went on to start his own brand label called ‘Ahilian’. Career and success: Tarun Tahiliani is a Bollywood celebrity costume designer who has always been in the limelight. Extremely inspired by ethnic styles, fashion designer Tarun Tahiliani is of the opinion that Sari is the most elegant dress that has a great dazzling effect. He thinks it is the most apt apparel for sensuous look and brings out the beauty of India women in the most attractive manner. He experiments with colors and fabrics and comes up with his own unique classy designs. According to him Sari has the capability of arousing sensation. He is simply fascinated by Chikan embroidery of Lucknow and is often incorporated in his designs. He also makes use of beads and semi precious stones to embellish the ensemble. He strongly believes that fashion is all about your comfort level with a particular attire. Brand and Clientele: He has designed apparels for the Indian celebrities like Simi Garewal, Katrina Kaif, Deepika Padukone, Minisha Lamba, and Shilpa Shetty. The highlights of his designs are: block printing, bandhini styles, beautiful color combination and rich silhouettes. His bridal collection for both men and women is highly sought after by the rich Indian and the NRI clients. He also designs bags and also does event and interior designing for marriages Rohit Bal Style is the mantra for Rohit Bal, the fashion designer from the enduring valley of Kashmir. The â€Å"Bad Boy† of the fashion world, as Rohit Bal is popularly called, is known for his sophisticated cuts and breathing fabrics. He weaves in the best for both men and women. His creations are a reflection of his own personality- not restrained by any norms. Rohit Bal’s creative mind gives a true bent of spirit in his work as well. Being christened by the Times magazine as the â€Å"Master of Fabric and Fantasy†, he purely live up to the expectations of being among the bandwagon of the Indian fashion industry leaders. Subtle in his choice of colors, Rohit prefers to use pastels and earthy tones to dress up his men and women. However, there is no one-signature style that the designer sticks to. Career and success: It was Rohit Bal’s first collection which brought success to this talented designer and since then, there has been no looking back. He has made a name globally. Rohit Bal has designed outfits using almost all fabrics. Even Khadi (Indian handloom textile) has been used by the immensely talented designer, to create exclusivity for the raw product and a demand in the market. Rohit has held shows in New York, London, Dubai, Singapore and Paris, including Paris Fashion Week. Rohit Bal was also chosen by the Khadi Gram Udyog, the largest handloom textile operation in India, to work with them. Rohit bagged the ‘Designer of the Year’ award at the Indian Fashion Awards in 2006. He was also made ‘Designer of the Year’ at the Kingfisher Fashion Achievement Awards in 2001. His line of designer clothes has been sold at even 15000 USD. His style is innovative and inventive and he does not shy away from having popular legends, history, fantasy or folklore on the outfits. Brand and Clientele: The brand â€Å"Rohit Bal† created by the designer has been doing wonders in the fashion scenario. He has opened up a flagship store in Delhi and positioning stores at other places like Mumbai, Bangalore, Ahmedabad, Kolkata and Chennai as well. He also plans to open up stores in Middle East and Europe. After making a name for himself in the fashion fraternity, Rohit has also ventured into the designing jewellery for Kirtilals. He also plans to design and launch men’s fashion accessories like cufflinks. The clientele list of this ace designer is a long one, some being celebrities like Uma Thurman, Cindy Crawford, Pamela Anderson, Naomi Campbell and Anna Kournikova. Most of his fashion shows in India, New York, Paris and Singapore are sponsored by The Swatch Group and he is also the brand ambassador for their Omega Watches, since 2001. Abu Jani and Sandeep Khosla Contemporary styles and the revival of bygone works of art molded neatly into modern fashion brocade! This is what Abu Jani and Sandeep Khosla are all about. The duo has made it to the fashion circuit with their sheer talent and inventive potentials of a designer. â€Å"The boys†, as the duo are famously known, have made ethnic apparels with a fresh flavor of trends that comes on year after year. To bring in a resurgence of traditional works of art, the duo has traveled to the remotest area, grasped the art and beautifully executed it in their finest of collections. Abu Jani and Sandeep Khosla are among the few people who have made it big globally. The duo was the first to bring out its collection at Harrods. Career and success: Abu Jani and Sandeep Khosla started with a humble beginning and launched their creative line ‘Mata Hari’. Soon, the magic of traditional and modern art captivated the interest of all and they launched themselves into the international forum. Their launch into the global forum was with a range of shawls, under the brand name of ‘Shakira Caine’ mark at Harvey Nichols, Neiman Marcus and Harrods in London, along with Bergdof Goodman in New York and Knightsbridge in UK. Abu Jani and Sandeep Khosla’s designer label â€Å"Jashan†, launched in 1989, was previewed at the ‘Save the Children’ Charity fundraising ball in London. In December 2003, they won the national award for designing some of the fabulous attires for the movie Devdas, which they had designed for Madhuri Dixit, Shahrukh Khan and Jackie Shroff. Brand and Clientele: Their clientele list includes the who’s who of the film fraternity, of both Bollywood and Hollywood. Besides British Prime Minister Gordon Brown’s wife, the designer duo also has dressed celebrities like Dame Judi Dench, Dame Maggie Smith, Darcey Bussell, and Sophie Marceau, as its international clients. Apart from creating apparels, Abu Jani and Sandeep Khosla have also ventured into the platform of interior designing, making a mark in this aspect as well. They have designed homes of celebrities like Amitabh Bachchan and Jaya Bachchan, Dimple Kapadia and Nikhil and Shewta Nanda. The duo has its retail flagship stores at Mumbai, Bangalore and Delhi. The beautiful and stunning designs of Abu Jani and Sandeep Khosla bring in a feel of traditionalism, within the realms of modernity. Wendell Roderick Wendell Roderick is among the few designers who are obsessed with Indian fashion with his art designs drawing inspiration from ancient India. One can be sure that his clothes would have no heavy embroideries and no stiff clothes. They would be easy to carry, yet give that elegant look that one aspires to have. Wendell Roderick’s clothes could be worn at society at large. His aim, to create a place for Goa in the world map of fashion, has been triumphant only because of his sheer hard work and successful fashion shows. Career and success: It was in 1990 that the designer launched his own label ‘Wendell Roderick’. Three years later after launching his own label, Wendell Roderick shifted base to Goa, creating splendid collections every time, mostly inspired by Tibetan Monasteries, Tribal symbols of Shiva and Vishnu, the Harem at Istanbul, Tattoos of the Lambadi tribe and Clothing the Soul. Wendell Roderick was the first Indian who had got an opportunity to display his collection at the world’s largest garment fair at IGEDO, Dusseldorf. Apart from designing, he is also concerned with other sectors of the industry, like addressing on World Costume History, lettering for the country’s leading women’s magazine, Chairman of the courses committee at the Board of Technical Education, appointed by the Government of Goa, and member Advisory Board of Fashion Institutes and Lakme Fashion Week. He is also a Patron of the Kasturba Gandhi Memorial Trust, Goa that promotes handspun Khadi. Wendell retails at country’s best stores, including the celebrated Wendell Rodricks Design Space in Panjim. Brand and Clientele: Wendell Roderick has done a lot of work state of Goa. He has designed uniforms for the Goa State Traffic Police, the Four Seasons, the Goa Marriott Resort, the Vasco Sports Club football team and the staff of the Goa Tourism Development Corporation. Internationally, he was involved with designing advertisements for Wellspun, Delsey, SWATCH Bijoux, Breguet and Raymond Weil. He has earned a lot of recognition in the fashion circuit and has amused people with the simplicity projected in his designs. ELLE’s Nirja Shah, models like Achla Sachdev and Nina Manuel keep raving at his designs. The designer has also worked with renowned Kathak dancer Daksha Sheth. Right now, he plans to launch a book on Goa’s clothing tradition. Rina Dhaka he ‘Goddess of Oomph’ of Indian fashion, designer Rina Dhaka styles clothes with a lot of fun. Being in the industry for quite some time, Rina feels that globalization has opened up avenues for young and dynamic women and with it, the options of women designers as well. To be in sync with demand for comfortable, yet stylish outfits for offices, designers are trying out all possibilities of being creative. Rina Dhaka emphasizes silhouette and is willing to take risks. In one collection, she mixed fur and boots with her Indian outfits, to create a unique look. Every time, Dhaka tries to give four to five looks to in her collection. Career and success: It was very early in her career when Rina got accolades for one of her design for the Miss India event from Rohit Khosla, the only ingenious designer of that time. The encouragement acted as a booster for Rina, who was all the more excited to bring out the best in her. Her first show in Singapore â€Å"The Best of Indian Haute Couture† met with a thumping success. Rina has also won a Yuva Rattan award in career, which is spread over almost three decades now. She is best known for her theme collections – sheer trousers, crochet, stretch jersey, woolens and spider web motifs. Western wear still remains an area of dominance, though she also designs ethnic and conventional attires. She prides on the fact that her pieces can be worn as separates. Attaining a lot of success nationally, Dhaka has also achieved accredits internationally. Her works were featured in magazines, such as Vogue and Elle. Brand and Clientele: Rina Dhaka has her collections, under the label ‘Rina Dhaka’, in stores like Carma-Delhi, Design Studio-Mumbai, Kimaya-Mumbai, Selfridges-London, Coin-Italy and Lord and Taylor-New York. She has also opened a studio in Hauz Khaz village for Lycra in Delhi. The clientele list of this bold designer includes eminent personalities such as Naomi Campbell, Uma Thruman, Susan Fales Hill, Molly Simns, Tara Palmen Tomkison, Lara Dutta, and Diana Hayden. Her work has been featured in publications such as Marie Claire Paris, Madame Figaro Paris, Vogue London, New York Post, Vanity Fair, etc. Manish Arora Manish Arora is an Indian fashion designer based in New Delhi. In early 2011, he was appointed as creative director of the womenswear collection of the French fashion house Paco Rabanne. Born and brought up in Bombay (now Mumbai), Manish was studying to graduate in Commerce, when he decided to change his career path and applied for the National Institute of Fashion Technology in New Delhi. He graduated in 1994 after winning the Best Student Award. Career and success: In 1997 Manish Arora launched his own label â€Å"Manish Arora† and started retailing in India. Three years later, Manish participated in the first-ever India Fashion Week held in New Delhi and represented India at the Hong Kong Fashion Week. Arora launched his second label, â€Å"Fish Fry†, in 2001. This colorful, sportswear-styled line was created in association with the athletic apparel manufacturer Reebok. During 2002 Manish opened his first flagship store, Manish Arora Fish Fry, in New Delhi and in the following year opened a second store in Mumbai. Another successful showing at India Fashion Week (2003) led to a stocking deal with the fashion house Maria Luisa (Paris) and the beginning of a successful export business. He had a successful debut at the London Fashion Week in September 2005 and received an overwhelming response from the press as well as the buyers. Manish opened his first Manish Arora franchise store in Villa Moda, Kuwait and another Manish Arora Fish Fry store at Crescent, New Delhi in 2006. In 2007 the first Fish Fry for Reebok concept store opened at the Garden of Five Senses, New Delhi, and Arora teamed up with make-up and cosmetics giant MAC for designing a signature collection. He has also collaborated with Swatch for a limited edition of watches. In 2008, once again, Reebok launched the ‘RBK Fish Fry Collection 2008’, an exclusive lifestyle range designed by Manish Arora. Indian by Manish Arora†, a brand designed for the growing Indian market for women’s wear, is licensed to another fashion company. Manish was invited to show his collection at the â€Å"Fashion in Motion† exhibition held at Victoria and Albert Museum, London in September 2007. By 2009 Manish owned four stores in India and sold his collections to more than 80 retailers worldwide. Brand and Clientele: The three famous brand s of Manish Arora are – Manish Arora, Fish Fry and Paco Rabanne. In terms of clientele, Manish Arora is mostly associated with pop divas like Katy Perry, Rihanna and Lady Gaga and other international A list celeb clients How to cite Global and Indian Fashion Houses, Papers